About us !

We’re not just a brand — we’re a lifestyle.

At the core of everything we do is one simple goal: to help you feel like a champion before you even step foot in the gym. We believe that confidence starts with what you wear — and when you feel good, you perform even better.

We’re four best mates from England and Canada, bonded by our love for the gym and the belief that fitness is about more than just building muscle — it’s about building mindset. That’s why we set out to create gym attire that’s affordable, high-quality, and built to empower.

Our gear is made for everyone — whether you're just starting your fitness journey or crushing personal records. We want you to walk into every workout feeling strong, focused, and proud of the person you're becoming.

Because when you look the part, you act the part — and that’s how goals get smashed.

So throw on our gear, broaden your shoulders and your mindset, and become the version of yourself you’ve always wanted to be.

#broadenyourshoulders #broadenyourminds